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45 pages 1 hour read

Betty Friedan

The Feminine Mystique

Nonfiction | Book | Adult | Published in 1963

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Themes

Sexual Role Versus Full Personhood

The Feminine Mystique’s foremost theme is the inner conflict that women face between fulfilling the societal expectation to devote themselves to their sexual role and fulfilling their own desires to develop all parts of their personhood. When Friedan talks about pressure to fulfill a “sexual role,” she is not referring to women feeling pressured to have sex constantly. Rather, she refers to women’s biological capacity for reproduction. Her argument is that post-World War II America oriented women’s entire identity around their ability to bear children. Women were encouraged to craft their personhood around their families—to identify as someone’s wife and someone’s mother. As Friedan writes of women in her generation, “They learned that truly feminine women do not want careers, higher education, political rights […] All they had to do was devote their lives from earliest girlhood to finding a husband and bearing children” (2).

Friedan claims that this societal emphasis on women’s sexual roles deprives them of the opportunity to develop as people as fully as men do. This argument may sound simple, but it asks women to do more than support a specific political cause or throw their weight behind a particular piece of feminist legislation. It asks women to consider that if they abide by the feminine mystique, then they essentially do not get to be complete people who evolve and grow over time.

Friedan uses her book to explain the many ways that this problem affects not just America’s women but its men and children, too. In Chapter 11, for instance, she explains that many women try to fill the emptiness in their lives with sex, leading either to mismatched sexual drives between a woman and her husband or extramarital affairs. In Chapter 12, she explores the phenomenon of women trying to live vicariously through their children, which inevitably results in depriving them of some experiences and aggressively pushing them into others.

Throughout her lifetime of advocacy for women, Friedan did not want to be perceived as a radical who wanted to overturn the idea of the family. Therefore, she does not tell women that being a wife or mother is wrong. Instead, she tells women that being a wife or mother is not a full identity. Just as men define themselves as more than “husbands,” so too do women need independent interests and activities outside the home. Although Friedan concedes that different women can find fulfillment in different places, she most strenuously pushes for educational opportunities and career opportunities. She maintains that women’s intellectual abilities are the most underused resource in the US, and that using them will elevate not just women but the whole country. 

The Importance of Education and Work

For Friedan, opportunities in education and the workforce are essential if women are to break free from the feminine mystique. At the time the book was published, women were not foregoing higher education altogether. However, many of them either did not finish college or did not take it seriously. Because they were raised to consider marriage and family the ultimate goal of adulthood, many had no qualms about quitting college as soon as they were engaged. Indeed, many attended college with the primary goal of finding a husband.

Friedan herself relates a story about a moment in which the ideology of the feminine mystique steered her away from furthering her education. Although she had the chance to pursue a prestigious fellowship in psychology, a young man she was interested in romantically told her that he could not be with someone who was going to outperform him academically. Internalizing the message that the more education she had, the less appealing she would be as a marriage prospect, she declined the fellowship. She tells this story as an example of the kind of pressure women in her generation received regularly.

Friedan contends that women need to reject this pressure and embrace a full, robust education. She goes so far as to say, “I think that education, and only education, has saved, and can continue to save, American women from the greater dangers of the feminine mystique” (431). She believes that education exposes people to interests they never knew they had; it provides intellectual challenges, which women need desperately in a country where they are told that housework is their primary responsibility. Moreover, education equips people for participation in a wide variety of possible careers, which Friedan also wants to persuade women to undertake.

Important to Friedan’s argument throughout the book is the idea that housework is not a full-time career and should not be treated as such. She spends a full chapter explaining that many housewives think housework has to take all day because they spend all day doing it. However, they only spend all day doing it because they have a full day to fill. Instead of filling their days this way, women need to find careers or other activities that actually challenge them and exercise their intellectual abilities. Friedan herself did this by working as a freelance writer for magazines. When she advises women about the benefits of work, she speaks from experience as a wife and mother who manages to both work at a job she likes and participate in her family life. 

The Role of Institutions in Promoting the Feminine Mystique

Friedan makes clear that many of society’s most powerful institutions promote and perpetuate the feminine mystique. The institutions she dissects most thoroughly include social science departments in universities (especially psychology, sociology, and anthropology), the magazine industry, and the advertising industry.

Friedan argues that some ideas from the social sciences have played an important role in emphasizing women’s sexual role rather than their whole personhood. Freudian theories about women, for instance, tend to pathologize women who experience conditions like depression rather than ask whether society’s lack of opportunities for women might contribute to such conditions. Similarly, the functionalist school of sociology recommends that women “adjust” to feminine norms to keep society running smoothly rather than question them.

Meanwhile, the women’s magazine industry reinforces the feminine mystique in everything from their short fiction pieces to their advertisements. As a person with insider knowledge thanks to her years as a freelance writer, Friedan explains that (mostly male) editors decide women are only interested in domestic topics. The resulting publications perpetuate women’s ignorance about current events, apparently confirming the editors’ biases. Even the fiction in such magazines frequently serves as propaganda for housewifery.

Lastly, the advertising industry exerts the most pernicious influence of all by convincing women that material possessions—not a change in life circumstances—can fill their sense of emptiness. In the post-World War II era, when the US middle class enjoyed a period of relative economic prosperity, housewives with ample hours to spare for shopping comprised the nation’s core consumer base. Therefore, manufacturers and advertisers constantly churned out new household products and convinced housewives that they were necessary for competent home management.

By discussing the effects of each of these institutions, Friedan demonstrates that women have few places to turn where they will not find the feminine mystique reflected back to them as the ideal lifestyle. She also implies that positive changes for women will require massive social overhauls, not only in laws and regulations but in hearts and minds. With so many institutions working in tandem to keep them in the clutches of the mystique, women need sustained, energetic advocacy on their own behalf to create mass social change.

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