59 pages • 1 hour read
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The novel opens on 23-year-old April May as she warns the reader that the “epic tale of intrigue and mystery and adventure and near death and actual death” (1) won’t begin until a later chapter. April claims she is the most important thing that has happened to the human race. April earned her bachelor’s degree in fine arts in design and took the first job that would keep her in New York. Her parents run a successful business in Northern California providing equipment to dairy farms. She lives in her girlfriend Maya’s living room, making the distinction that they aren’t living together and are only roommates as they were in college.
The narrative shifts to April as she walks down 23rd Street in Manhattan after a long shift at the start-up she works at. When she arrives at the nearest station, her MetroCard is rejected. As she heads back to work to pick up another, she spots an exceptional sculpture. April calls it “New York awesome”—New York City artists spend years making sculptures that get local news coverage before everyone forgets it in favor of another “ABSOLUTELY PERFECT AND REMARKABLE THING” (3). The “ten-foot-tall Transformer wearing a suit of Samurai armor” (3) seems full of energy, as though it may turn to April at any moment. When she stops for only a few seconds, April feels like the biggest jerk. She calls her friend Andy, whom April and Maya became friends in junior year.
Andy is taken aback when he picks up the phone because it’s 3 A.M. April tells him there is something he might want to see and to bring his camera, which he and his roommate Jason use to make videos for their YouTube channel, Slainspotting. April begins critiquing the structure. It weighs several hundred pounds, its metal is neither cool nor warm, but hard, and it doesn’t ring when knocked on. April begins to admire its uniqueness when Andy arrives. He agrees that it is awesome but thinks April should be the one in front of the camera. She claims she doesn’t know how to do this stuff, as she barely has an internet presence. Andy reminds her of her Instagram, where she cares what she posts and knows how to perform. April admits she tries not to care about social media but that “being annoyed by carefully crafted internet personas was part of [her] carefully crafted internet persona” (10). Andy goes on to say that April both looks like an artist and knows what she’s talking about. When Andy gives no sign of letting up, April gives in and takes the mic.
Andy starts recording with the words “‘K, I’m rolling” (13). April says that anyone who is human and has internet connection has heard Andy say those words. “New York Carl” is the most viewed piece of media of all time: it has been watched by 94 percent of living humans and viewed more times than there are humans on Earth.
In the video, April is a mess. She has been awake for 22 hours and looks unkempt. Light is glaring in her eyes, her teeth shine in the LED light, and her voice is croaky. April introduces herself, her location, and the presence of an unannounced and peculiar visitor. She claims he is an ancient, unknown warrior guarding the Chipotle. She jokes about how his icy stare is somehow comforting, like even this 10-foot-tall metal warrior doesn’t have his life figured out. She goes on to introduce the statue as Carl and says hello, putting the microphone to him. When Carl says nothing, April says he is a robot of few words whose appearance speaks volumes. She describes Carl’s physical properties, then asks what New Yorkers think he is and whether the city that never sleeps is too cool to notice the “most peculiar and astounding occurrences” (14). All the while, April thinks about the artist and tries to get into their head to figure out why they created Carl. In hindsight, April finds her attempts hilarious.
In the next scene, April pretends to interview Andy, who confirms Carl’s abnormal existence and admits that Carl terrifies him. In the final scene, April addresses the viewers, stating that a “giant, stately, terrifying, slight warm robot man has arrived in New York City and, through his inaction, has somehow become only interesting enough for a one-minute long video” (15). After recording, Andy tells April that it is fantastic. They talk about work and life while taking a few close-up shots. Andy admits it has been super weird and thanks April for making a robot video with him. April tells Andy she will impale him on Carl if he calls her before noon. Reflecting on that night, April admits that was probably the best night’s sleep of her life until she dies.
The next day, April wakes up at 2 P.M. Maya enters the room with a cup of coffee, which April only drinks on bad days. The robot thing has gotten weird, and Maya asks why April gave him that stupid name. Andy is freaking out and has been calling all day. There are five pages of unread emails in April’s inbox. In the emails, Andy gives April a rundown of the day’s events. There are at least 60 Carls, one in every major city on Earth. Though people are sharing them on social media, only the video Andy and April made has gone viral—it already has one million views, and people are now calling the statues “Carls.” They need to figure out how to split the money and ownership of his YouTube channel for future videos about Carl(s), and his dad, a Hollywood lawyer, would like to represent them when they sue major networks for using their video. There are also emails from entertainment managers, agents, and people both appreciating and critiquing her. April reflects on social media and how “the power that each of us has over complete strangers to make them feel terrible and frightened and weak is amazing” (22).
One important email is from Miranda Beckwith, a graduate student in material science at UC Berkeley who is fascinated with Carl’s physical properties because it is unusual for something metal to be warm in New York winter. April replies to Miranda, explaining that Carl feels like hard, smooth Styrofoam and that knocking on him is like knocking on a painted brick wall.
When April calls her parents, they are a little stressed. Her older, successful brother Tom is getting married in a few months. April clarifies that though she was an unhappy child, her parents have always been supportive without expectations. April then calls Andy, who sounds unstable. They already have three million views, and things are getting weirder. There is no surveillance footage of when Carl was installed. At exactly 2:43 A.M., cameras black out for five minutes, play an undertone static of the song “Don’t Stop Me Now” by Queen, and turn back on with each Carl present at the exact same time. Major networks want to interview April so that she doesn’t sue them for showing her video. Though April believes it has nothing to do with them because they only found one of 60 Carls, Andy’s dad cites narrative, memetic diffusion, and cultural mythology to get them a $10,000 licensing deal for every interview. Though she doesn’t know what to say on TV, April hesitantly agrees.
April and Maya research Carl for hours and end up on the Wikipedia page for the song “Don’t Stop Me Now.” They find a typo and fix it, only to find another typo after reloading the page. They continue fixing typos and find that the missing letters are I, A, M, and U. Though April is bent on solving this mystery, Maya insists that she prepares for her interview on national TV in an hour. Maya laughs at the fact that April hates when money makes her do things, reassuring her that it is normal to do something scary for such a large sum. Maya tells her that being scared to go on TV is also normal and that she should do it because it is a strange, fascinating experience they can discuss.
In the first three chapters, protagonist April May introduces her story by speaking to the reader directly in the second person. While narrating, she heavily foreshadows the events that are yet to come. This narrative style creates curiosity and intrigue that keeps the reader hooked and involved. April’s voice is largely reflective—she relates major events from her life and reflects on the significance of her decisions with deep introspection. She doesn’t leave things secret and gives away spoilers on even the biggest events, such as sharing just how popular her video will become before describing the video itself. By introducing events with a clear trajectory, April ensures that the reader experiences the story’s events through her perspective and understanding of them.
April describes her own ego through her interactions with others and decisions. She chooses to attend an expensive art school and work at a start-up she doesn’t really care for all just so she can live in the art culture of New York City. Despite having a happy childhood and incredibly supportive parents, not being happy is a part of her personality.
The theme of crafted internet personas starts to develop from the moment April and Andy shoot their record-breaking video. April initially has no interest in being in the video, claiming she barely has a social media presence. At the same time, she comments that her chosen internet persona itself is being annoyed by others’ chosen internet personas. No matter how much a social media user denies investment in their life online, there is always a clear effort used to craft a persona that doesn’t reflect a person’s true personality.
April’s belief of her own dedication to art also seems to be a persona, despite the insistence that she is more dedicated to the art scene in New York City than her classmates. April stops to appreciate what she believes to be an art installation only when she realizes that she is not maintaining her identity as someone who appreciates art. Even when making the video of New York Carl, April performs for the camera, choosing her words to further craft her persona as a quirky art critic and commenting both on Carl’s make and the nature of a society that fails to appreciate such a remarkable thing.
April’s immediate rise to fame the morning after Andy posts the video of New York Carl introduces the theme of the power of fame and its consequences. From the very first moment, it is clear that April begins to see herself differently, and the relationship dynamic between her and those closest to her begins to change. Her friendship with Andy must be worked out in terms of money and contractual agreements, while Maya seems to be wary of the impacts April’s quick rise to fame will have on her and their relationship. With the knowledge and experience the narrating April has gained, she retrospectively examines critical moments where fame impacts her identity and how she thinks about herself. She realizes the amazing power one can have over complete strangers to make them feel terrible, frightened, and weak.